Analysis Quality of the Itemku Website Using Webqual 4.0 Method

Abstract

This research aims to analyze the quality of the Itemku website using the WebQual method. The quality of a website is crucial to ensure that the information presented can be accessed and utilized effectively by users. The WebQual method was chosen because it can provide a comprehensive evaluation of various aspects of website quality. This study will employ a quantitative approach, involving respondents from diverse backgrounds as potential users of the Itemku website. Data collected will consist of user responses regarding various dimensions of website quality, including usability, informativeness, interactivity, and ease of use. Qualitative analysis will be conducted to identify the strengths and weaknesses of the Itemku website. Based on the results of this research, Usability, Information Quality, Interaction Quality, and User Satisfaction are categorized as good. This is indicated by the overall values obtained for the Usability, Information Quality, and Interaction Quality variables in relation to user satisfaction, obtained through the WebQual 4.0 method used in the study with four developed variables, demonstrating the strengths and weaknesses of the Itemku website.